Degree Show Branding (Won Pitch Design)
My role: Creative Designer
Deliverables: Branding
Tasked with creating pitches for the final years branding I made mine based on making a branding system which highlighted the diversity of the multidisciplinary course.
Using the existing brand naming of Hud GDA (as requested) I created a simplistic adaptive logo which could be used as a vessel for students work, whilst also being effectively abstracted for branding elements of the show. This allowed for everyones work to be at the forefront of all decisions, making their work be the focus.
Due to Covid-19 the plans were unable to take fruition, however the below presented designs were chosen, by vote, to represent the course.
Logo Process (Unused Trials)
Before the above was chosen to represent the course, I trialed other versions of how the logo mark would work. These were then put to a vote of which one would work best and then developed with feedback.
Representing the blending of the diverse nature of the course through multiple fonts.
Showcasing the combined nature of the courses represented.
This mark was made to Represent our buildings defining feature, the stairs.
Branding Research
Myself and 4 other people on the course (Lewis, Meg, Molly & Ryan) set up a group in order to research and come up with some ideas of how we could best utilise the space we had for our Degree Show, and some initial branding ideas.
During a meeting with the heads of department we were asked to go our separate ways to create our own visulisations (which led to my above designs and the vote).
