The minimalist logo is one which shows ideas growing, much how new and fresh things are born. This logo would feature on tote bags so if people were to buy anything at the stores they would have something to place their things in, while generating exposure for the event through the logo adhered.
A social media is pivotal to any kind of event, especially ones which promote art and new talent, the art fair would be prevalent across the holy trinity that is Facebook, Twitter and Instagram.
Under each piece of work created the artists own accounts would be tagged, so as to give them exposure before the event. This would hopefully lead to some more excitement/anticipation as the patrons would have an idea of who would be participating.
Simple way finding market would be placed throughout town so as to lead people towards the fair in a uniquely eye catching manner.
An array of images of the students themselves would be taken, doing work and having fun, so as to familiarise potential patrons with the artists and project a happy carefree environment.