Explore For Now | Film & Motion Design
Brief: Create something about the now, which encapsulates what it means to be present.
Problem: So often we go about life with only the future mind, our present is left passing us by without us paying attention until it's relegated to nostalgia.
Solution: To challenge this, for myself and hopefully others, I created a film and motion poster series which showcases life’s ever-changing nature, highlighting the impermanence and beauty of the everyday.
So I would be able to portray the perspective of someone seeing and experiencing a place for the first time, I decided to do just that and go to Saltburn, a coastal town, for the first time. Here I filmed details of things moving, with the idea that whatever I had at the end of this weekend would be my project.
When it came to making posters I was heavily inspired by vintage travel posters, from the type to the simplistic colour palette and illustrated forms. I always felt like they had movement on their own, but I wanted to add that motion element so as to reflect the films nature a frozen moment in time, and create something eye catching for social media.
Using the below clips from the film as inspiration, I used Illustrator to create the vectors and AfterEffects to animate choosing to only animate one detail, much like cinemagraphs.
How did I get here...
To get to the completed outcomes I had a dedicated notebook for plotting out my ideas and thoughts on how to answer the brief. This method of developing ideas was something I really honed in my second year at university, it's something I think really helped propelled me into visual processing.
These are the posters which inspired the simplistic and bold graphic style I chose.
Using a combination of Coolers and Illustrator, I set a colour palette and worked on compositions for the project. This process ran through all three posters made, . I chose to limit the palette used so as to create consistency and rules for myself in a infinite design landscape, which can be intimidating.
